Is Traditional Advertising Dead?
Is traditional advertising dead? We’ll any busines that truly measures and tracks their
sources of new prospects and customers will probably agree that it may not be dead,
but it’s terribly sick with little prospect of improvement. The real question is why is traditional
Understanding the answer to this question will have a dramatic effect on how quickly you
can grow your business. The reason for this is simple - you need to understand how
customers have changed! You need to understand how they are using new media
like the internet, Google, Facebook and smartphones at the expense of traditional
media like the Yellow Pages. This dramatically effects how consumers find and choose
new businesses to spend their money with.
By understanding this you will go a long way to changing existing behaviours that are
costing you money and holding you back from reaching your full potential.
Now we could list a whole heap of statistics to try and educate our readers around this, but
we thought it would be far more enlighting and entertaining for you to read what we feel is
an amazing post on this topic.
We recommend you check out this post by Copyblogger Media
Insight and understanding lead to behavioural change, which in turn translates into profits.